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Marketing For Engineers
A curated collection of marketing articles & tools to grow your product.
This page lists names, links and short descriptions. The original list on GitHub is the source and belongs to its authors.
User Research
Marketing and UX personas
how they are similar and different?
Design-oriented video
on performing basic user research from the UX perspective. More good videos & guides on UX personas and research methods: Creating Personas for User Experience Research, When to Use Which User-Experience Research Methods
Asking the right questions during user research, interviews and testing
will be in use when you actually start talking to the potential user (😤 you must do this).
Doing Customer Discovery video
+ Validation video by Steve Blank.
What is Customer Discovery?
video from Coursera course. You can watch it without registration.
Twitter Advanced search
and comprehensive guide how to use it.
In 2 lists
Pipl
helps you to find information about email's owners.
In 3 lists
TypeForm
is an easy-to-use, mobile-optimized form-builder that's great for gathering online surveys. You also can use Google Forms for making online surveys.
In 3 lists
Market Research
How Identify Your Competitors and Surpass Their Marketing Strategies
by photoslurp team.
Google Advanced Search Operators
is a competitive audit tool to help you find exactly what you’re looking for :slightly_smiling_face:
Twitter Advanced search
and comprehensive guide how to use it.
In 2 lists
SimilarWeb
provides detailed info on different sites & overview of their marketing strategy. A free version is pretty good.
In 7 listsDetails
Alexa
is one of the oldest web analytics tools out there, but it’s still a great option with strong free version.
In 2 lists
Social Mention
is a nice free tool, which provides real-time search on brand mentions.
Siftery
and AlternativeTo allow you to find alternatives to any product.
Marketing without Budget
Do Things that Don't Scale
by Paul Graham. He is a co-founder of Y Combinator, a computer scientist, investor, and entrepreneur. Paul shows how such popular companies as Stripe, Airbnb or Facebook got their first users. It's a more philosophical read for helping your brain to think in the right direction.
In 2 lists
How to Grow Your Startup on a $0 Marketing Budget
by Hiten Shah. It highlights a bunch of different ideas to try.
How We Got Our First 2,000 Users Doing Things That Don’t Scale
by amazing Ryan Hoover, co-founder of Product Hunt.
In 2 lists
How we got from $0 to $75,000 MRR with zero marketing budget
by Sergei Gusev. They sent free products (designer fragrance) to the market influencers and got video reviews. It grew their sales dramatically!
How We Got Our First 100 Paying Customers in 24 Hours
by Alex Turnbull, founder of Groove.
Comment Marketing: How to Earn Benefits from Community Participation
by Rand Fishkin. You can gain attention to your company by sharing meaningful opinions and thoughts. Rand Fishkin made an excellent 9-minute video on using this technique 👌.
5 Places to Find and Poach Your Competitors' Customers
. Sapph shares many smart ways to find leads and pitch them.
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget
by Tucker Schreiber from Shopify. The post is focused on an online stores industry. But the principles of getting free press attention are applicable to any market.
In 2 lists
How to Get Press Coverage for Your App
a practical guide from Dan Counsell, indie developer & agency founder.
Referral Marketing
and Mobile Referral Marketing can give you word-of-mouth growth. For inspiration check 51 Best Referral Program Examples of 2016. These useful guides were prepared by Brandon Gains from Referral Saasquatch.
5 Low-Cost Guerrilla Marketing Tactics
via Braveen Kumar. :monkey: Direct offline exposure via foot traffic would suit physical products and brave founders.
Use free tools for lead generation
when you have a difficult software product with many use cases. It's a great way to show the benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI…
Content Marketing
Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel
by Benji Hyam. This post shows how to make the content strategy for a mobile and web-oriented blog.
Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing
by Alex Turnbull. An exciting story of how Groove rebuilt their content marketing strategy with the focus on what could actually help their market.
Content Marketing ROI: How We Measure Success at Hubstaff
by Ilia Markov.
Content Marketing >Personal Blog
How We Come Up With Ideas for the Blog
by Emily Triplett Lentz from Help Scout team.
How to Generate Content Ideas With These 3 Awesome Tools
. Robert Katai shows how to use tools 🔎 to find out what people are asking about your industry (via keywords).
266 blog post ideas
from Ed Leake. It’s a mix of many topics to write about. Feel free to scroll it and steal relevant stuff.
A Simple Guide To Figuring Out What To Blog About
. As Marko Saric mentioned, 🙏 the perfect topic is found by interlinking your passion and personality with the demand from the market.
Research on writing viral headlines
by Steve Rayson from BuzzSumo.
30+ Ultimate Headline Formulas for Tweets, Posts, Articles & Emails
from Buffer team.
Copywriting Headlines That Sell (with Templates & Swipe File)
via KopywritingKourse.
The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines
by Danavir Sarria.
The Complete Guide to Blog SEO
. Ryan Stewart covers more than just making your blog SEO-friendly. Ryan talks about blog strategy, keywords research, and promotion of your blog via building links to posts.
How To Rank Your Blog Posts On Google’s First Page
. Marko Saric keeps focus on SEO optimization for WordPress blogs.
The 10 Types of Content That Work Best for SEO
. Rand Fishkin advises on which format should you use for your project.
How To Use 11+ Free Tools To Find Prequalified Content Ideas for SEO
from Nate Shivar. The article will teach you how to prequalify your content ideas with SEO research.
Content Marketing >Medium Marketing
How to insert code blocks & inline code
to your articles.
How to write Medium stories people will actually read
by Quincy Larson.
Medium’s Most Recommended Stories of 2016
by Levent Aşkan.
How to Win at Medium (advice on the title, text formatting & images)
by Elizabeth Tobey.
35 Actionable Tips to Grow Your Medium Blog
(timing, some promotional tips) by Ali Mese.
What I learned from analyzing the top 252 Medium stories of 2016
by Quincy Larson.
Content Marketing >Promotion of your content
39 Free Places to Promote Blog Posts Once You Hit Publish
. Learn about every platform before sharing your content there (or you will become a spammer💩). At the end of the article Shafi Khan mentioned other important rules to follow.
Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic
. Benji Hyam talks about community-driven content promotion. It means, that you engage with the targeted community and then share your content so that it adds value.
17 Advanced Methods for Promoting Your New Piece of Content
by Kissmetrics team.
Boost Social Sharing From Your Content
. Sarah Peterson shared methods, that will help readers to easily share your posts.
I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study
. It's an interesting experiment! Joshua Hardwick cold emailed writers who tweeted similar posts and asked for a promotional tweet. You can try this too.
Sharing Other People Content and Simultaneously Promoting Your Own
by Paul Shapiro. 😯 Have you ever tried to include your blog in the UTM parameters of somebody else blog post? Paul will teach you this smart hack.
Strategic Guide to Reposting Content on Medium and LinkedIn
by Ryan Battles. Does re-publishing strategy lead to growth or penalties? Ryan Battles made informational podcast & article on the topic.
The Simple Way to Get People to Read Your Blog Post on Facebook
by Adam Rogers. Nice ideas on optimizing your republished piece of content on Facebook.
How to get featured on large publications with republished content
by Sarah Peterson.
Influencer Marketing
What is influencer marketing and how to find influencers?
by Ash Read from Buffer.
The Ultimate Guide to Influencer Marketing
by Jason Quey from Sumo.
The Exact Email Scripts I Use to Connect With VIP’s
by Alex Turnbull, founder of Groove.
8 Email Pitch Templates to Partner with Influencers
by Sapph. Nice guides & examples for asking promotion, contribution, partnership or review from the influencer. Customize and use them!
I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry
by Tim Soulo. Tim shows cool examples of how to email influencers in the right way. Please, read this post before contacting opinion leaders!
If you can’t express yourself by email, you’re not worthy of anyone’s time
by Pieter Levels. People are busy and you should avoid vague messages, which only steals time. Read this brief article to understand what opinion leaders want to see in their inbox.
The Barney Stinson’s Playbook For Cold Tweeting Influencers
by Noam Avigdor.
4 Tips for Reaching Out to Someone You Admire on LinkedIn
by Lily Herman.
26 Headliners on How to Connect with Influencers at Conference
by Venngage. Don't be afraid to talk to people!
Connecting with Others: What Have You Done for Me Lately?
by Noah Kagan, popular IT entrepreneur & influencer. I loved his brief instruction on making it easier for people to say YES to your request.
How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours
by Alex Turnbull. Groove team built relationships with influencers for getting the first readers on their blog. Very smart tactics there!
How Influencer Marketing helped us grow from $0 to $700k+ monthly revenue
. Sergei Gusev shows how they scaled influencer marketing with the help of paid influencers marketing platforms. The 1st part of his story is here.
Find Twitter Influencers via Klear
. It's free for 10 keyword searches ("skill"). The paid version has more advanced options.
Twitonomy
gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person.
Followerwonk Analyze
gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
Marketing for Product Hunt Launch
How to Launch on Product Hunt 🚀
by Product Hunt team.
Product Hunt 101
from one of the top hunters, Robleh Jama. It's very useful to listen to the launch algorithm from the person, who submit a lot of different products.
The SaaS founder’s guide to Product Hunt
from the Russian company, Amplifr. It's a nice tutorial about your product preparation (onboarding, language check, emails and other not obvious stuff).
Master Checklist for Launching on Product Hunt (spreadsheet)
by SpreadShare team.
Launching on Product Hunt: what works and what doesn’t [guide & case study]
by 3D modeling app, who launched on PH in December 2016. These folks have not typical "sweet product for startup audience" and their launch was "so-so" good. I encourage you to think about resources you will invest in PH launch versus possible outcome!
Is Product Hunt useful for developer tools?
it's our story of launching on PH. We shared our marketing tactics and all results: traffic numbers, trials installations and sales. Also, we made a talk on Product Hunt meetup, here is the slides from it. Hope, it will help some of you to succeed on Product Hunt!
Launching on Product Hunt: A curated checklist from +50 successful launches
by Hidden Founders team.
Daily Top 5 products on PH in one chart
, which can show you dynamics of upvote grows on a daily basis.
MakerTools
allows you to create a Twitter list of all the wonderful folks who upvoted your product. It's a good practice to thank those people for supporting your PH launch via Twitter.
Crisp Live Chat
is very useful during your launch campaign when people ask things in a real-time. Such communication can increase conversion at your site and give you a lot of insights. We use the free version of it and it's awesome so far.
Social Media Marketing
How to Create a Social Media Marketing Strategy From Scratch
by Kevan Lee, Buffer Marketing Director. It's a comprehensive long-read about basic of making your SMM strategy.
Pablo
and Canva for fast creating of nice-looking images (both free).
In 2 lists
Nuzzel
can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool.
Google Analytics Campaign URL builder
for making UTM codes and here is a guide on Using UTM Parameters to Track Social Media Success from Hootsuite.
Social Media Marketing >Twitter
How to Get Higher Tweet Engagement? We Analyzed 23,858 Tweets
by Karola Karlson. It's a long read about what, when and how to tweet. Although the main focus is on the marketing industry, the key insights will be useful for tech as well.
8 Tactics for Increasing Your Twitter Reach
by Patrick Whatman.
5 ways to increase your Tweet engagements with emojis
from the Twitter team.
I Automated My Tweets for 30 Days and This is What Happened
by Tami Brehse. Tami scheduled 60 tweets with her blog posts for one month. Her overall site traffic showed how people actually engage with automated tweets.
Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic (video)
by Tara Reed. Tara shared a cool guide on building Twitter strategy and automating your engagement workflow. Clever automation is awesome 👌.
How to automate Twitter content curation with RSS blog feeds
. Jeff Bullas uses Dlvr.it for automation, this tool has a good free plan. Be aware, that simply spamming content to your social networks will not work out.
The Pros & Cons of Twitter Automation
by Michael Georgiou. Check possible downsides to know how to avoid them.
Is “fake” Twitter following working?
by Karola Karlson. New accounts suffer from a lack of followers. Follow-Unfollow tools seem like an obvious solution to give you the "first followers". But in most cases, it will be bots or inactive users.
Why Twitter Auto DMs are Evil (and what you should do instead)
by Melissa Culberson. Melissa proves, that if you send impersonal auto-DM with some spam, that will only annoy your users.
Case study when auto-DMs actually were working
by Nik Nitro. Welcome auto-DMs should be used only when it provides tangible value to a new follower. Nik shows his example.
Trend24
shows the latest Twitter trending topics (hashtags) throughout the day locally and globally.
In 2 lists
Hashtagify
is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!
Statusbrew
allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version.
Followerwonk Analyze
gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
Twitonomy
gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person.
Dlvr.it
and Hootsuite for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds.
Twitter Follower
,free extension for multi-follow (or unfollow) users on Twitter.
Scoutzen
allows you to download Twitter followers from your public or private lists. Pretty useful!
Social Media Marketing >Facebook
How to Start Your Facebook Business Page
by Alex York.
How to Write Facebook Status Updates That Will Leave Your Audience Coming Back for More
by Neil Patel. It's a useful read, but be aware of many promotional ads with Neil face.
How to Stand Out with a Brilliant Facebook Cover Photo
by Adrienne Branson.
Facebook page promotion tips
by SocialSpacers.
The Complete, Always-Updated Guide to Facebook Advertising
by Kevan Lee, Buffer Marketing Director. Buffer has put together a comprehensive guide on learning Facebook advertising, from the ad setup to analysis.
11 Storytelling Formulas to Supercharge Your Social Media Marketing
will help you with copywriting as well.
Practical post on creating emotional Facebook ads
by Karola Karlson from Kissmetrics.
16 Secrets the Pros Use to Create Great Facebook Ad Designs
by Massimo Chieruzzi from AdEspresso team.
What I learned spending $2 Million on Facebook Ads
by Noah Kagan.
The Facebook Pixel: What It Is and How to Use It
from Hootsuite team. Facebook pixel is code that you place on your site to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads and remarket to qualified leads. We started using Facebook Pixel after 6 months of actively working on…
6 Ways to Add the Facebook Pixel to Your Website
by Jon Loomer.
101-Point Guide To Master: Facebook Custom Audiences
by Karola Karlson.
The Big Damn Guide To Facebook Ad Targeting
by Kane Jamison.
Messenger As a Destination for Facebook Ads (podcast)
and an illustrated guide to this tool (post) by @Mssg.
How to Use Facebook Insights & Analytics to Boost Social Media Marketing Strategy
by Alfred Lua from Buffer.
Facebook Ads Bidding 101: Everything You Need to Know
by Massimo Chieruzzi from AdEspresso team.
29 Facebook Ad Mistakes That Are Budget Drainers
by Johnathan Dane from KlientBoost.
Facebook Ads Review 101: Rules to follow to get your ads approved quickly!
by Massimo Chieruzzi.
The Ultimate Guide to Facebook Video Ads
by Digital Marketer. High five if you have read until this point ✋.
Social Media Marketing >Reddit
How to Use Reddit: Beginners Guide
by Braveen Kumar.
Reddiquette
. Pay extra attention to the "please don't" section.
How to Promote on Reddit without Getting (Shadow) Banned or Deleted
by Vyper.io team.
My Experience & 9 Ideas for Advertising on Reddit
by Nate Shivar.
How To Make Your First $1,000 with Reddit Ads
by Ryan Luedecke. It's an old, but super informative tutorial.
The Reddit Ads Experiment: What We Learned for $250
by Alex Berman. Spoiler: "we got a clear confirmation that the Reddit community is still Ad-proof and smells/ignores promoted posts".
How to Build a Passionate Fanbase with Reddit
by Ana Gotter.
Later
helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option.
Subreddit Analysis Tool from Later
. It's a free tool to get insights about subreddits.
In 2 lists
Reddit Insight
is an analytics tool for real-time post tracking, single-user tracking, and other data analysis.
SnoopSnoo
provides Reddit user and subreddits analytics.
RedditList
is useful for digging up worthwhile subreddits.
Reddit converter
converts your text (blog post) to Reddit markdown.
Social Media Marketing >LinkedIn
7 LinkedIn Summary Examples That Make You Look Good
by Melissa Williams.
Using LinkedIn: 7 of my favorite tips
by Susan Hallam from Hallam.
255,262 Views on LinkedIn in 30 Days: Here’s Everything I’ve Learned
by Gregory Ciott.
We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts
by Paul Shapiro.
The Most Successful LinkedIn Headlines and Topics of 2016
by Steve Rayson from BuzzSumo.
How to Publish on LinkedIn Pulse: A Beginner's Guide
by Carly Stec. When you have published your post, tweet it with “tip @LinkedInEditors” message. It will maximize your chances to be featured on LinkedIn Pulse Channels.
11 Signs That You've Mastered LinkedIn
. Tony Messer gives a general overview of using LinkedIn with a sales purpose.
The Anatomy of Great LinkedIn Sales Message
by Emma Brudner. The example is kind of formal, but it worth to try out.
How to Write Reply-Worthy LinkedIn InMail
by Melissa Williams from Yesware team.
The ingredients of a Great LinkedIn Sales Message
by Mark Williams.
LinkedIn Company / Business Page Best Practices with Examples
from ShivarWeb staff.
Company Page Best Practices with Page Examples
via LinkedIn.
LinkedIn Analytics for Company Page
by Hootsuite team.
LinkedIn Ads: Step-by-Step Tutorial
by AdEspresso team.
How to Advertise On LinkedIn Effectively
by Nate Shivar.
The Ultimate Guide to LinkedIn Conversion Tracking
by Tom Whiley.
5 tactics
which can help reach your ideal audience and increase conversion rates. Written by Michael McEuen.
Dux-Soup
is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with…
LinkedIn X-Ray Search tool using Google
. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching.
Social Media Marketing >Quora
Growth Hacking 1,500+ Visits From Quora
by Ryan Stewart.
How to Get Thousands of Leads from Quora in Five Months
by Josh Fechter, the "Top Quora Writer of 2017."
How To Use Quora For SEO & Content Marketing
by Nate Shivar.
Viral Marketing
The K-Factor, “Growth” and Going Viral
, an old but very useful article on viral growth.
Lifecycle Email Marketing
The Anatomy of a Welcome Email
by Customer.io team.
Trial expiration email best practices
by Garrett Dimon.
Upgrade Emails that Convert
by Customer.io team.
3 Lessons Learned From Testing Hundreds Of Onboarding Emails
by Alex Turnbull.
How to Bring 👻 Inactive Users Back from the Dead with Emails
by Ty Magnin from Appcues.
User Onboarding isn’t a feature, it’s an evolving quality of your entire customer experience
via Samuel Hulick. You can work really hard and get a lot of traffic or trial signups. But if your onboarding experience and converting users to customers suck, you will lose the game.
How To Build And Scale A Curated Newsletter In 5 Easy Steps
by Madhav Bhandari.
Newsletters: General Overview
and Brief Guide on Growing Your Permission-Based Email List by Benchmark Email team.
14 High Converting Places to Add Email Signup Forms to Build Your List
from Optinmonster team.
10 Most Common Newsletter Mistakes & Check-List for Fixes
by Karolina Jasvinaitė. Besides avoiding these mistakes, you should figure out how to provide a consistent value without making your newsletter a "promotion" list.
10 Rules to Make Your Email Newsletter Design Beautiful yet Effective
by Karolina Jasvinaitė.
Good Guide to Email Design with Checklist
via Campaign Monitor.
The 20 Best Product Launch Emails That Reengage Users
by Appcues team.
How Our Product Update Emails Get a 68% Response Rate
by Groove Team.
21 Little Known Reasons Why Your Sales Letter Is Not Converting
by Danavir Sarria.
A Beginner’s Guide to A/B Testing: Email Campaigns That Convert
from Kissmetrics blog.
A/B Test Your Email Marketing: How to Get Started, What to Test, and 20+ Apps to Help
from Zapier blog. *150+ Email marketing Split tests and ideas from Emailmonday
Everything You Wanted to Know About Email CTA Buttons
by Really Good Emails.
Best Practices for Buttons: The User Experience of colors
by Luca Longo. Good post to help you choose your CTA button.
164 Email Subject Lines to Boost Your Email Open Rates
by Optinmonster team. Good inspirational examples to try out.
The Ultimate Lifecycle Email Marketing Guide
by Jimmy Daly from Vero. The guide has 135 email examples broken down into 5 categories and 41 sub-categories.
What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails, and More
by Joe Stych from Zapier. It's a part of The Ultimate Guide to Email Marketing Apps, which has 11 more chapters to read. I told you, it's a huge library!
Email sequences / Email drip campaigns examples
is a nice to place to see how other companies build their campaigns. Most of the examples are from software, marketing or informational products.
Cold Email Marketing
The Cold Sales Email Bible (a guide with templates)
by Sean Bestor.
How to Warm Up Prospects Before Sending Them a Cold Email?
by Cathy Patalas. Cathy's article proposes simple actions, that may seriously increase your cold email open & reply rates.
9 Cold Email Formulas That Just Plain Work
. One more good tutorial from Yesware team.
101 Sales Email Templates
📚 Attach.io team prepared email examples from cold outreach to LinkedIn intro messages.
10 cold email tips I used to get 60,000 signups
by Dunja Lazić.
How to get a $3,000 monthly contract (with exact scripts)
by Bryan Harris.
Why Every Outbound Campaign Needs 8 Emails
via Salesfolk. It's a case-study of Ambition, YC startup, who used cold email campaign and automation to grow sales.
How to Find Any Email Address: The Complete List of Tactics (2017 Edition)
by SEO Sherpa team.
Step by Step Process to Find Anyone’s Email Address
by Ryan Stewart.
How To Send Better Email & Avoid Email Spam Trigger Words
by Nate Shivar.
80 Powerful Email Endings To Make People Remember You
by Dmitry Dragilev.
What to Do When You See Negative Replies to Your Cold Emails?
by Cathy Patalas.
Norbert
for finding emails. It gives you 50 free email searches once you create an account.
In 4 listsDetails
Streak for Gmail
for scheduling emails to be sent later and managing your connections. With this tool, you can also see who has opened your email :wink:
In 2 lists
GMass
for cold mass emailing. You can use GMass for free to send 50 emails per day.
Time Converter
will help you to schedule cold emails considering different time zones.
Building Partnerships
How to Write Emails Like a CEO
by Andrew Torba.
5 rules for good email etiquette
by Mattan Griffel.
Silicon Valley Etiquette
by Romain Serman.
15 Places Where You Can Find Prospects, Other than LinkedIn
by Cathy Patalas.
How to Network at a Conference
from wikiHow.
How to generated $91 735 in revenue from tech conferences:
Guide for finding clients at events from YouTeam.
How to Use Conferences to Grow Your Startup
podcast by Hiten Shah & Steli Efti.
How To Create A Follow Up Email in 5 Simple Steps
by Hubspot team.
Co-Marketing: How to Reach New Customers With Strategic Partnerships
by Braveen Kumar. Recommendations will suit companies, who have physical products.
Psychology in Marketing
Psychology of Marketing: Using Maslow’s Hierarchy of Needs
by Neville Medhora.
An Enormous Guide to Emotional Marketing
by Nick Kolenda.
Cognitive bias cheat sheet (long-read)
by Buster Benson.
Scarcity in UX: The psychological bias that became the norm
by David Teodorescu:
Mental Models and User Experience
by UXmatters.
TED Talk: What physics taught me about marketing
by Dan Cobley.
31 Copywriting Tips Based on Psychology and Linguistics
by Nick Kolenda.
Color in Design: Influence on Users' Actions
by TubiK Studio.
12 Ways to Build Social Proof (From Scratch)
by Sarah Peterson
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
by Alfred Lua from Buffer team.
The psychology of sending good triggers (Emails and Notifications)
by Nir Eyal & Ximena Vengoechea.
Great post how to be less emotional to the criticisms of your software and be more empathetic to users pain
by Phil Haack, GitHub Engineering Director.
The Law of Shitty Clickthroughs
or over time, all marketing strategies result in shitty clickthrough rates. This article explains how to deal with it.
Business Model and Pricing
On Pricing and Discounts
by Jon Loomer.
How Much is Your App, Skill and Time Worth?
by Peter Witham. It's more a philosophical read from my friend, who tries to prevent you from charging the low price for your mobile apps or any other product.
Psychological Pricing: A Gigantic List of Strategies
by Nick Kolenda.
In 2 lists
Picking a pricing strategy for your SaaS product
by Des Traynor, Intercom co-founder.
Why You Should Change Your SaaS Pricing Every 6 Months
by Jordan T. McBride.
Hacking Competitive Pricing Analysis with Scraping
by Matthew Barby.
Marketing Automation
Segment
will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain What is Segment and how it can help you. Segment also has a nice…
In 6 listsDetails
Moving to SaaS model
Prioritizing product announcements in a SaaS world
with Intercom team.
Funnel charts in Google Sheets using the chart tool, formulas and Apps Script
. It can be used for making your sales or analytics funnels right in Spreadsheets.
Other Useful Materials
App Launch Guide
aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch.
In 3 lists
Awesome-Indie
is a great resource for independent developers to make money. Done by Joan Boixadós.
In 2 lists
The Side Project Marketing Checklist
is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list was created by a developer, and is free and open source.
Marketing for App Developers
is a thorough iOS app marketing deck, given at Release Notes 2017, chock-full of references. Includes competitive analysis, content marketing, ASO resources. From designer and marketer Tracy Osborn.
THE BAMF BIBLE
is the complete recipe book of growth hacks (300+ pages of how-to tactics) from Josh Fechter & community. It covers marketing tips for Facebook, LinkedIn, Quora, Instagram, Twitter, YouTube, Content Marketing, Cold Emails, Backlinks and much-much more!
MAKE
is the book on bootstrapping your startup the indie way from Pieter Levels – the creator of Nomad List. It's basically an imprint of his experiences creating his products from the past several years. Most of the book content is very practical and approachable, aimed to try things yourself.
The Four Steps to the Epiphany
or Successful Strategies for Products that Win by Steven Blank.
Stripe Atlas guides
to running an internet business.
In 2 lists
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Awesome Open Hardware
delftopenhardware/awesome-open-hardware
🛠Helpful items for making open source hardware projects.
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Awesome ADS-B
rickstaa/awesome-adsb
📡 A curated list of awesome ASD-B tools, projects, images, resources and other shiny things.