Investing in innovation

How situational awareness can put your business on the map (5:51).

My basics for business strategy

In 11 diagrams by Simon Wardley.

Getting Strategic on Peace and Justice

An engaging animation by Sue Borchardt (5:39).

From Cloud to DevOps to Serverless in under 10 minutes using maps

A basic introduction to change in the IT industry using the concept of Wardley maps by Simon Wardley (9:56).

Wardley Mapping Forum

A place to discuss everything connected with Wardley Maps.

mapcamp.slack.com

Join Map Camp on Slack here.

LinkedIn Group

Wardley Maps Community.

Mapping Maps Newsletter

Subscribe here. Newsletter archive.

#WardleyMaps

Join the conversation.

r/wardleymaps

Subreddit for Wardley Maps.

Wardley maps - Topographical intelligence in business

Creative Commons book by Simon Wardley.; E-book - PDF and Kindle downloads.; Audiobook - MP3 downloads.

Spanish Translation

Mapas de Wardley. El uso de la inteligencia topográfica en la estrategia empresarial.

Simon Wardley's SlideShares

A collection of useful presentation slide decks on a range of topics.

Glossary

Wardleypedia

A Wiki Encyclopedia dedicated to the strategy mapping techniques pioneered by Simon Wardley.

Wardley map

Wikipedia entry.

Bits or pieces?

Simon Wardley's blog.

Practical Introduction to Wardley Mapping

A step-by-step guide to creating and using Wardley Maps by E. Alex Hudson. PDF/iPad/Kindle.

The Art of Strategy

Sun Tzu, Boyd & Wardley on situational awareness, OODA "Loops" and Wardley mapping by Erik Schön. PDF/Paperback.

Reaching Cloud Velocity: A Leader's Guide to Success in the AWS Cloud

Chapter 2.3 Mapping Your Way Through.

Draw your company strategy: A practical workbook for mapping business strategy

Visual cards reviewing concepts as user needs, climatic patterns, doctrines, gameplays. Revision of concepts, examples and other strategy topics.

Cuaderno de trabajo para dibujar estrategias: Método y práctica para la estrategia empresarial (Spanish Edition)

Fichas visuales en las que se repasan conceptos como necesidades de los usuarios, patrones climáticos, doctrinas, esquemas de juego. Repaso de conceptos, ejemplos y otros temas de estrategia.

Wardley Leadership Strategies

The Compendium of Wardley Mapping Leadership Gameplays and Strategies

Wardley Maps

Community YouTube channel and playlists.

Wardley Maps on Vimeo

Talks by Simon Wardley and the Wardley mapping community.

Wardley Maps BarCamp 2020

Over 10 hours of presentations by 17 speakers.

Map Camp London 2019

Watch presentations and video recordings on InfoQ.

Wardley Mapping

Learn how to stimulate future ideas and strategies with the Leading Edge Forum.

LearnWardleyMapping.com

Video chapter summaries of Simon Wardley's book, 15-minute introductory course, and a quick reference.

User Strategy Development with Wardley Maps in Miro

Tricia Bagley, Coursera Project Network.

Spanish, Acelera tu aprendizaje en Mapas de Wardley

Joaquín Peña Fernández, MapasdeWardley.com.

Learn about Wardley Maps using Claude

An AI Application using Claude to help learn Wardley Maps

Learn about Wardley Maps using OpenAI

Streamlit and OpenAI application to learn Wardley Maps.

Learn about Wardley Maps using OpenAI Assistants

OpenAI Assistant application to help learn Wardley Maps.

GCATI

Foundation in Wardley Mapping. For those who need to know and understand the basics of Strategy using Wardley Mapping either with a view to becoming a Practitioner or with a need to work effectively with Practitioners. A certified Foundation in using Wardley Mapping candidate has proficiency in…

What do I use maps for?

Simon Wardley lists a range of examples. Jun 08, 2023.

How to Build a YouTube Video Query AI Model on Wardley Mapping with Python and OpenAI

Blog post on how to create a question & answer application AI app using OpenAI, Streamlit and Python. Full source code provided.

How to Create a Powerful Chatbot in Minutes with Streamlit and OpenAI GPT-3.5

Blog post on how to create a Wardley Map chatbot using OpenAI, Streamlit and Python. Full source code provided.

Twitter thread on Wardley Mapping ChatGPT Prompt Enineering

Twitter thread on Wardley Mapping Prompt Engineering for ChatGPT with many examples.

Central Bank Digital Currency competitive analysis

Comparison of scenarios between China, EEUU and Europe.

How Open Source Machine Learning Software Shapes AI

A 4k word summary of Max Langenkamp's Master of Engineering thesis. September 27, 2022.

How will cars be refueled by 2032?

By Joaquín Peña Fernández. August 29, 2022.

Zalando, a Wardley map about how they play the game

By Joaquín Peña Fernández. Sep 16, 2021.

Those virtual battlegrounds…

Why video games will become a new battleground for the soul of a country by Simon Wardley. Sep 8, 2021.

Skills as a System

the way we use job rolesis prone to bias, blocks innovation, and slows down organisations. by Guy Dickinson. June 13, 2021

Digital Sovereignty

Look before you leap by Simon Wardley. Oct 22, 2020.

How to use Wardley Mapping to understand how you deliver customer value

Sep 15, 2020.

The What, The Why and Some How of Wardley Mapping

A conversation with Simon Wardley. Aug 4, 2020.

Doctrine or Dogma?

Challenge your Wardley mapping assumptions in a friendly way. Aug 2, 2020.

How to Introduce Wardley Mapping to Different Strata of the Organization

What is the best way to introduce Wardley Mapping to different groups? Jul 22, 2020.

Thoughts on 'value' in the Value Chain

It is important to understand the need and outcome. It is vital to understand the value desired. Jul 17, 2020.

Would you survive the loss of your phone?

How to use Wardley mapping to increase resilience using personal security as an example. Jun 18, 2020.

Estratégia com Wardley Maps

Jun 7, 2020.

Wenn Customizing zur Legacy wird

Analyse eines ERP-Systems mit Wardley Maps und strategischem Domain-driven Design. Jun 2, 2020.

Your story never had a chance

Gameplay, fractal patterns, feedback loops, doctrine. May 9, 2020.

Mapping the blog

Applying Wardley maps to personal blog user needs. Apr 20, 2020.

Research Skills Framework

The RSF Map and Mapping Kit build upon Simon Wardley's maps. Retrieved Mar 30, 2020.

Me versus We

Off the beaten track — pivot. Mar 27, 2020.

On the diversity of values

On the inclusive and exclusive nature of values. Feb 24, 2020.

From HS2 to China and … back again

On the changing world of geopolitics. Feb 23, 2020.

Mapping Alignment

Looking across teams and strata in an organisation and the practices used to meet organisational needs like alignment, reporting, etc. Feb 9, 2020.

Blockchain brokers trust in a fragmented world

Wardley mapping shows blockchain is following the same maturity evolution as other mainstream technologies. 28 Jan, 2020.

Some initial thoughts about ERP systems

Jan 23, 2020.

Structural Deepening

Using Wardley maps to look at the evolution of the jet engine. Jan 5, 2020.

Map Your Improvement Strategy

Because that expert you hired has no magical bullets. Nov 4, 2019.

Embedded in memory

Cultural cycles. Oct 2, 2019.

Exploring value

Values, resilience, principles, enablement systems. Oct 1, 2019.

From values to rituals

Sep 9, 2019.

Exploring Brexit

The first rule of Brexit is “you’re wrong”. Sep 5, 2019.

Exploring Culture

Mapping Culture. Sep 4, 2019.

Building a working map of Ethereum 1.0

10,000 feet view of Ethereum's user needs and capabilities. Aug 13, 2019.

What culture is right for you?

Jul 31, 2019.

An illustration from Gerstner's book - Part 2

Mapping "Who Says Elephants Can't Dance" by Louis Gerstner. Jun 18, 2019.

Mapping Crypto: Common Pitfalls

Mapping the challenges of launching novel payment solutions. Jun 14, 2019.

Mapping Crypto: A Primer

Understanding the crypto ecosystem through Wardley maps. Jun 2, 2019.

Broaden the scope of the SUT

Understanding how test strategies are based on the underlying landscape. Apr 19, 2019

Plotting a path to a greener web with Wardley mapping

The Green Web Foundation. Mar 20, 2019.

UN Global Platform - Handbook on Information Technology Strategy

Covers the development of your IT strategy using Wardley Maps to predict the future, understand which methodologies are best suited to developing and delivery information management systems. Download the Wardley map source files used to create the Handbook on IT Strategy. Mar 13, 2019.

UN Privacy Preserving Techniques Handbook

Two use cases: giving NSOs access to new sources of (sensitive) Big Data; and enabling Big Data Collaborations Across Multiple NSO. Download Wardley maps slide deck. Mar 12, 2019.

The Art of Strategy

A curated atlas of Wardley mapping examples. Mar 6, 2019 - Present.

Burja Mapping

Combines Samo Burja's Empire Theory with a form of mapping similar to that pioneered by Simon Wardley. Jan 2, 2019.

Research heresies

Three ways to think about user needs and user research and how Wardley maps can help us think about where to do user research. Nov 2, 2018.

What is an expert?

Oct 31, 2018.

Rebooting GDS

How to stop the organisation from actively harming itself by focusing on doctrine and spend control. Oct 30, 2018.

A Platform Design Example Explained

Exploring and designing a platform in the renewable energy context. Oct 28, 2019.

Understanding Platforms through Value Chain Maps

Why is a Platforms' Wardley (Value Chain) Map Z-Shaped? Oct 11, 2018.

Healthcare information technology strategy

How can we make best use of technology to support healthcare? Jul 19, 2018.

Value Chains

Porter Value Chain Analysis, Wardley Value Chain Analysis and Value Mapping by Tim Manning. Jul 17, 2018.

Mapping Maturity

Context specific maturity models with Wardley maps informed by Cynefin. May 11, 2018.

A mechanism for building a roadmap

Using a Wardley map to build a roadmap. Jan 9, 2018.

Uber, the not so disrupting disruptor?

By Simon Wardley. Sep 11, 2017.

Blue pill or red pill?

Doctrine and doctrine phases by Simon Wardley. May 25, 2017.

Is my diagram a map?

By Simon Wardley. May 12, 2017.

Gameplay for Data Flow

By James Urquhart. Mar 24, 2017.

Applying doctrine to data flow

By James Urquhart. Feb 4, 2017.

Designing for constant evolution

Pioneer, Settler and Town Planner (Wardley PST). Jan 31, 2017.

Near field, far field and the crazy ideas

My future career as a Harmony Designer. Jan 17, 2017.

Adding Context To The Wardley Map of Data Flow

How do you extract value from the jumble of components and value relationships by James Urquhart. Jan 12, 2017.

A Simple Wardley Map of Data Flow

Building a Wardley Map from a value chain for "real time business automation" by James Urquhart. Dec 30, 2016.

The data flow value chain

Exploring a value chain using a basic architecture of data flow by James Urquhart. Dec 22, 2016.

Thank you Amazon. Boom! Everything in business will change

Dec 3, 2016.

Something that will change the world of competition

Dec 1, 2016.

Amazon is eating the software (which is eating the world)

Nov 30, 2016.

The map is not the territory

Nov 24, 2016.

Why the fuss about serverless?

Evolution and co-evolution of architectural practice and worth based development. Nov 23, 2016.

On user needs and listening to customers

Simon Wardley focuses on one of the most important parts of mapping - the anchor. April 11, 2016.

Evolving Enterprise Collaboration To Digital Ecosystems

Oct 17, 2015.

The power of situational awareness for digital government

Part 2 Mark Thompson outlines a digital vision to make government a more cohesive, integrated organisation. Oct 9, 2015.

Time to get mapping - how a blind government can develop sight

Part 1 Mark Thompson outlines a digital vision to make government a more cohesive, integrated organisation. Oct 9, 2015.

Simon Wardley's 100-day Corporate get fit plan

For the newly-appointed executive, to help get you into a position from which you can start to learn and talk about strategy. Aug 21, 2015.

Other tools I use with mapping

Simon Wardley discusses some of the other tools he uses with mapping. Mar 6, 2015.

Guest post: mapping the way to a strategy

GOV.UK Government Digital Service. 16 Apr, 2014.

Context, Situation, Components, PaaS, Dead or Alive … it's all semantics isn't it?

tl;dr Caveat Emptor. Feb 4, 2014.

Building Situational Awareness in the Age of Service Ecosystems

Pujadas, R; Thompson, M; Venters, W; et al. March 2019.

Mapping Practice Papers

A series of position papers published by the Leading Edge Forum. Jun 13, 2018 - Jan 28, 2019.

OnlineWardleyMaps

Online open source mapping tool. For updates follow @MapsAsCode on Twitter. Hosted version available here. Online documentation Wardley Maps as Code.

Wardley Maps for Visual Studio Code

Render and edit Wardley maps within Visual Studio Code. This VSCode extention leverages the engine from OnlineWardleyMaps.com. Online documentation Wardley Maps as Code.

Wardley Maps for Obsidian.md

Render and edit Wardley maps within Obsidian.md. This community plugin leverages the engine from OnlineWardleyMaps.com. Online documentation Wardley Maps as Code.

Wardley Maps for Jupyter Notebooks (ipywardley)

A plugin for generating Wardley maps in Jupyter Notebooks.

MapScript

Note MapScript is built on Observable. Read their Terms of Service. MapScript feature requests. Hosted version available here.

Go-Wardley

Generates a Wardley map in SVG format from a HCL-based map description file.

Mapkeep

Multiplayer Wardley Maps at a click of a button. Collaborate on your maps with others. Host your maps for free. For updates, you can follow @mapkeep on Mastodon, @mapkeep on X, mapkeep on LinkedIn, subscribe to the YouTube Channel, or subscribe to the News and Updates blog.

Glamorous Toolkit

A moldable and programmable environment in which Wardley Maps can be intertwinned with knowledge management and multi language notebooks. Follow @feenkcom to learn more.

Excalidraw

Online diagram tool creates quick and easy, handdrawn diagrams and maps. keyboard shortcut '0', browse libraries and Add the "Wardley Maps Symbols" lib.

Flowchart fun

text based tool to generate quick flowcharts. Excellent way to quickly create a Value Chain - very useful in conversation or during a meeting.

wardleyToGo

is a SDK to do map-as-code and a high level language (wtg) to express map-as-data. The set of tools allows an easy integration of the map in CI, and the online demo allows to desing maps online.

Map

Native macOS app to build wardley maps using its own wmap syntax (Apple Silicon only). GPLv3. It includes a QuickLook plugin to preview wmap files as images, and sharing to collaboratively edit maps.

Map for Linux

GTK4 Linux app to build wardley maps using the wmap syntax. AGPLv3.

wmap

A command line tool to render wmap formatted maps to PNG or SVG.

Doctrine

A simple tool for visualising how competitive a company is in light of Wardley's doctrine. Hosted version available here.

Join the Wardley AI Development Group on X/Twitter

An Exploration into Wardley Mapping Language Code

Create your own Wardley Mapping code editor in two easy steps.

Convert WM format to Many

A simple streamlit app to convert the OnlineWardleyMaps OWM format to JSON, TOML, JSON Graph and Cypher text.

cli-owm

Command-line tool that renders OnlineWardleyMaps DSL text to SVG. Pipes stdin to stdout, ships as npm package and standalone binaries. Uses the OnlineWardleyMaps parser.

Exploring Prompt Engineering using Wardley Maps

A series of blog posts about AI, Python and Wardley Mapping.

wiki-plugin-wmap

A plugin for fedwiki that enables you to write maps in wmap syntax and create links to other wiki pages from components.

tree-sitter-wmap

A wmap syntax parser using tree sitter with a bundled neovim plugin that provides syntax highlighting.

wmap-parser-swift

A Library for Swift that parses wardley maps using wmap syntax for macOS and iOS development.

wmap-parser-js

A pure javascript parser for wardley maps using wmap syntax that can run on the browser or node.

wmap-parser-rust

A rust parser for wardley maps using wmap syntax.

wmap-parser-c

A high performance ANSI C parser for wardley maps using wmap syntax.

wmap-renderer-canvas

A javascript renderer that creates maps in a canvas element for wardley maps that use the wmap syntax, can be used exclusively on the browser or on nodeJS.

wmap-renderer-svg

A browser only renderer that creates SVGs for wardley maps that use the wmap syntax.

wmap-renderer-rust

A rust renderer that generates cairo surfaces, SVGs and PNGs for wardley maps that use the wmap syntax.

Wardley Map Analyst

Analyzes and visualizes Wardley Maps from text

Learn Wardley Mapping

I guide you in learning and applying Wardley Maps.

Introduction to Wardley Mapping

A quick introduction to Wardley Mapping

Wardley Map Syntax Expert

Expert in analyzing and fixing Wardley Map syntax

Wardley Mapping Tools and Techniques

A semi-serious reflection on the problem space of tools for mapping, and an overview of all sorts of mapping tools and techniques.

Wardley Maps in draw.io

How-to guide with animations and a collection of open source Wardley map icons.

Office 365 Wardley Mapping Templates

Templates for Microsoft Visio and PowerPoint.

Miro Wardley Mapping Template

How-to guide on mapping using this template.

Figma Mapping Template

A mapping template for Figma.

wardley-omnigraffle

Wardley mapping stencils for OmniGraffle.

Wardley Maps in LaTeX

Figures 8 and 11 from the book by Simon Wardley to demonstrate drawing Wardley maps in LaTeX.

yEd Palette

Wardley maps palette for yEd.

Google Slides Mapping Template

Template for Google Slides.

Doctrine Grid Tool

Based on Google Forms and Google Sheets.

Map Camp 2021

A virtual event on October 13, 2021.

Map Camp 2020

A free all-day online event on October 13, 2020.

Map Camp

Follow Map Camp on Twitter and LinkedIn.

Wardley Maps Battle Camp

Workshop rules, cards and materials.

Workshop Building Block - New Year's Eve Party

Help workshop participants gain confidence in mapping in a business-neutral environment.

Melbourne

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Organizational Change - Wardley Maps

Barcelona

Wardley Maps Strategy

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